Like other software vendors and service providers, we have a Privacy Policy. Its purpose is to inform individuals how an organization collects, uses, stores, and protects their personal information. Without it data protection and privacy compliance is impossible.
AI’s emergence changes everything. The development, deployment, and responsible use of AI technologies is everyone's responsibility. We want to do our part so we created an AI Code of Conduct. It is a collection of principles to help us navigate ethical considerations.
They are:
Fairness and Bias Mitigation
AI systems can inadvertently perpetuate or exacerbate existing biases present in the data used to train them. Ethical considerations ensure that AI algorithms are designed and implemented to promote fairness and mitigate bias, ensuring equitable outcomes for all individuals regardless of race, gender, or other characteristics.
Transparency and Accountability
Ethical AI practices emphasize transparency and accountability in AI development and deployment. Users should understand how AI systems make decisions and be able to hold developers and organizations accountable for their actions. Transparent AI systems empower users to trust and verify the outputs of AI algorithms, enhancing their acceptance and adoption.
Privacy and Data Protection
AI often relies on vast amounts of data, raising concerns about privacy and data protection. Ethical considerations dictate that data collection, storage, and processing should prioritize privacy and respect individuals' rights to control their personal information. Adherence ensures that AI applications comply with relevant data privacy regulations and standards.
Safety and Reliability
Ethical AI practices prioritize the safety and reliability of AI systems to minimize potential harm to users and society. Developers must consider the potential consequences of AI failures and implement safeguards to prevent adverse outcomes. Ethical guidelines promote responsible AI development, including rigorous testing, risk assessment, and fail-safe mechanisms to ensure the safety and reliability of AI systems.
Human-Centered Design
Ethical AI strongly emphasizes human-centered design, ensuring that AI technologies serve the needs and values of individuals and communities. Developers can create AI systems that enhance human well-being and address societal challenges by involving diverse stakeholders in the design process and considering AI applications' social, cultural, and ethical implications.
Accountability and Governance
Ethical AI frameworks establish clear guidelines for accountability and governance, delineating roles and responsibilities among stakeholders involved in AI development, deployment, and regulation. Ethical AI practices promote responsible decision-making and minimize the risks associated with AI technologies by fostering a culture of accountability and ensuring effective governance mechanisms.
Our Commitment to Responsible AI
Artificial intelligence raises important issues that require thoughtful consideration. Our approach in every project is to apply the ethical principles of fairness, transparency, privacy, safety, human-centered design, and accountability.
Together with our clients, we can harness the transformative potential of AI while minimizing its risks.