LinkedIn ads that warm the accounts you are about to contact.
You upload a list of fifty companies you plan to contact this quarter. Two days later LinkedIn shows a healthy matched audience, the campaign spends at the normal rate, and the dashboard looks like every other dashboard.
One of those rows was a small subsidiary using its parent company’s domain. LinkedIn matches company lists on the domain, so your ads are now reaching the parent’s entire workforce, and nothing on the screen tells you.
This week’s playbook is the workflow that catches that before anything is spent. An AI agent does three jobs, and a person makes every call that costs money.
The workflow, in seven steps
- Write the account rules before the list
- An agent checks every company, with a source on every row
- A person reads the cuts, then uploads
- Check the audience size before you design the campaign
- An agent checks the campaign settings before launch
- Ads first, outreach a week later
- An agent writes the weekly readout, and a person decides
Each step on the playbook page carries the reasoning, the failure it prevents, and a watch-for line from running it. The diagram shows where every check sits and what happens when one fails.
Two things the playbook covers that most ad setups miss
The domain trap. Why a company list can match the wrong company at full size, and the one rule that lets an agent catch it.
The two defaults. Two settings LinkedIn switches on in its own favour, and why an account campaign turns both off. The agent checks them against a worksheet before launch, because the person who built the campaign reads what they meant to set.
What is in the implementation kit
Six markdown files and the playbook PDF, free by email from the playbook page.
- The account rules, with the domain trap written as a rule an agent can apply
- The two-pass list-check prompt, with the output schema
- Ten sample companies and the answer key, so you can test the prompt before trusting it
- The campaign settings worksheet and the pre-launch check prompt
- The launch sequence and the audience size check
- The gate card and the weekly readout prompt
Start with the sample list. If your agent’s verdicts match the key, including the company that falls into the domain trap, the setup is working.
Get the playbook and the kit →
Check the list before you pay to show it anything.